Jean Paul Gautier, Sonia Rykiel, Jimmy Choo, Karl Lagerfeld and soon-to-be the new line from Lanvin, have made collections for H&M at more accessible prices and it has always been a huge hit.

Combining both ‘mass market’ and ‘prestigue’, “Masstige” is a line dedicated to making luxury clothes available to the greater public. Karl Lagerfeld will launch his A/W 2011 collection for Masstigue, liscensed by Vaprio, at Milan’s Fashion week, followed by Paris. « Elitism for the masses has been a dream of mine for a while now », the designer expresses. Masstige will have ‘uber’ accessible prices and will be available online.